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The Business Growth Advantage

Getting Consistent Clients with Ellen Yin

May 26, 2021

Joey's bud Ellen Yin joins us live for our The Business Growth Advantage show!

Imagine Marie Kondo (you know, the “joy/no joy” house organizing genius) as a marketer… that’s who Ellen is: a marketing minimalist who helps you cut through the overwhelm of shiny objects and ditch all the confusing, conflicting...

MOST Trademarks FAIL...Here's why!

May 19, 2021

"But wait ... can't I just file a thing and get a trademark?"

"This trademark application looks super simple. What could go wrong here?"

GAHHHHHH!!!!

Listen - I get it. I'm all for keeping things simple in business. And it can be SO EASY to overcomplicate things. (Don't you just hate it when lawyers always respond to...

Walmart takes on Kanye!

May 12, 2021

Have you guys seen the trademark news about Walmart and Kanye!?

At first I thought it was just another ridiculous Yeezy headline… turns out it’s totally legit!

AND it has to do with the number one reason trademark applications get denied.

What is the REAL cost of a rebrand?

May 5, 2021

I've spent the better part of my career helping entrepreneurs and biz owners LEGALLY protect their brands.

It's my passion and the whole reason I went out on my own to start Indie Law, my trademark law firm.

And It started because I kept seeing the same scenario play out over and over - a biz owner who had...